Press · Partners · Integrators

Brand Guidelines

TruePath Recorder · Updated 2026-05-16 · v1.0

This page is for press, partners, and integrators who want to write about, link to, or visually present TruePath Recorder. If you are looking for product help instead, see Support.

Quick rules · Write the name as TruePath Recorder (one word "TruePath", capital T and capital P). The product is by Joy Truepath Pte. Ltd., a Singapore company. Do not recolor or distort the app icon.

1. Product identity

Product name	`TruePath Recorder`
Short tagline	Screen recording for creators.
Long descriptor	A native macOS screen recorder for teachers, course creators, and demo makers. Polished captures, 3-2-1 countdown, drag-to-select, instant trim and share.
Maker	Joy Truepath Pte. Ltd.
Maker (legal)	JOY TRUEPATH PTE. LTD. · UEN 202205336E · Singapore
Platform	macOS (Mac App Store)
Pricing	One-time USD $19. No subscription.
Canonical URL	joytruepath.com/recorder

2. App icon

The app icon is the property of Joy Truepath Pte. Ltd. and is licensed for use in editorial and review contexts. When you use it:

Display the icon at a size at or above 40px. It is designed for high-fidelity rendering and looks poor when shrunk further.
Preserve the icon's rounded square mask. Do not crop, mask, or alter its silhouette.
Do not recolor, add drop shadows, gradients, or stylistic filters.
Do not place it directly against a clashing colored background. Use a neutral background (white, light gray, or dark gray) for review imagery.

Need the icon at higher resolution for press materials? Email [email protected] with the publication name and we will send a press kit.

3. Color

The product's brand color is an operator-grade blue: confident, technical, calm. Sky blue accent on white surfaces, slightly brightened in dark mode.

Recorder Blue

#0D69B3 · rgb(13, 105, 179)

Primary accent

Recorder Blue Strong

#083861 · rgb(8, 56, 97)

Pressed / emphasis

Hero Gradient

#084073 → #0D73BA

Landing page hero

Text

#1D1D1F (light) · #F5F5F7 (dark)

Body type

4. Typography

TruePath Recorder uses Apple's San Francisco family — the system font on every Mac. No custom typeface is needed. The stack is:

-apple-system, BlinkMacSystemFont, 'SF Pro Text', 'Helvetica Neue', sans-serif

For display headlines we lean on SF Pro Rounded or SF Pro Display, with letter-spacing pulled slightly tight (letter-spacing: -0.01em).

5. Voice & tone

TruePath Recorder speaks in the same voice as everything Joy Truepath ships: practical, structured, calm, credible, modular, scalable. Never gimmicky.

Do say

"Screen recording for creators."
"Polished captures, ready to share."
"Native macOS, one-time price, no subscription."
"Built for teaching and demo workflows."

Don't say

"Revolutionary AI-powered screen recorder."
"Best-in-class capture experience." (overhype)
"Empower your content creation journey." (filler)
"One-stop solution for screen recording." (cliché)

6. Linking to us

If you write about the product or include a download link, use one of these canonical URLs:

Product page: https://joytruepath.com/recorder
Mac App Store: (link will be added when the App Store listing goes live)
Support: https://joytruepath.com/recorder/support
Privacy: https://joytruepath.com/recorder/privacy
Changelog: https://joytruepath.com/recorder/changelog

Please do not deep-link to in-app screenshots hosted on our site, and do not host our app icon on third-party CDNs without crediting Joy Truepath Pte. Ltd.

7. Naming the company

The maker is Joy Truepath (the brand) or Joy Truepath Pte. Ltd. (the formal legal entity). The product family is TruePath (one word, capital T and P), as in TruePath Recorder, TruePath Office, TruePath VPN.

Right	TruePath Recorder, by Joy Truepath
Right (formal)	TruePath Recorder by Joy Truepath Pte. Ltd.
Wrong	Truepath Recorder (lowercase "p"), Joy TruePath, JoyTruepath

8. Press & partnerships

For interviews, review copies, custom press materials, or partnership enquiries:

Email [email protected] with subject Press enquiry — Recorder
We respond within 2 business days (Singapore time).